Archive for the 'Social Media' Category

Five Must-Follow Twitterers

Monday, February 9th, 2009

With the millions of great people on Twitter these days there’s no way I could pick just five people to follow (and with 11,000+ people I follow, I’ve obviously decided I shouldn’t try). There are, however five profiles I can highly recommend following. Look for these as :



The Contributor

This is the person who brings new value to Twitter every day. They write insightful blog posts and share them, find quotes and share them, find deals and share them. Basically, they share, and they have good enough judgment and sources and know their followers well enough that what they share adds value to the community.

Follow these to learn and grow.



The Entertainer

By that I don’t specifically mean celebrities, I mean people who are fun and/or funny. There are a couple of celebrities on Twitter who fit the bill, but primarily I’m thinking of the average person who always seems to find some fun, pithy or clever way to respond to something that brings a smile to their followers’ faces.

Follow these to remember we should all enjoy life.



The Supporter

I hope all of you follow and are followed by several of these people. They’re the ones who take the time to remind others of the bright side of life. They console, show empathy and provide comfort and encouragement. These are the people that can literally turn around the worst possible day, or make a pretty good day much brighter.

Follow these to help get through the tough times and inspire you to help others do the same.



The Connector

These are not just super-networkers with lots of followers and people they follow. These are the people who spot opportunities and take proactive steps. “Oh, you’re in Chicago and need a ____, I met _____ a few weeks ago through ______ and that’s exactly what he does. Here’s his email address.” These people turn six degrees of separation into two degrees of separation, and make life better for both sides of the new connection.

Follow these to benefit from the connections and contribute to more connections as well.



The Relation

These are the people who are engaged both online and off. They’re active and involved in family, work, church, networking and professional groups, the people with whom you can build multi-faceted relationships. You can find many of them are on Twitter, and through the mix of Twitter and real life you’ll be able to get to know them in a way you might otherwise never have. You’re certainly likely to see more sides of them.

Follow these to learn more about the many sides of some other people and to form even deeper relationships.



Examples??

I’ve intentionally not added my own examples of each Must-Follow type of Twitterer. I’d like you to do that in your comments. Which of your followers or those you follow jump to your mind when you read the descriptions above? What must-follow profiles did I miss? Do you see yourself in one (or more) of these profiles? I hope so, and if so, please add a note about that in your comment so I can make sure I follow you. :)

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Building a Smart Conference – Lessons from BlogWell

Sunday, February 8th, 2009

On January 22nd I had the pleasure of attending the BlogWell conference in Chicago hosted by the great people at gaspedal. Here are some thoughts from that experience:


Length Matters

The conference was scheduled as two general sessions and 8 breakout sessions, all packed into one afternoon. That mattered. Many of the attendees (myself included) were able to fly (and/or take the train) in to Chicago that morning and return home that evening. Literally had that not been the case I would not have chosen to attend.

If you absolutely must make the conference longer your value-bar will rise exponentially. It’s possible to make it worthwhile, but much more difficult.


Venue Matters

BlogWell was held at the University of Chicago Graduate School of Business’s Gleacher Center which, despite it’s flash-based web site, is a fantastic facility with great breakout rooms, wireless internet and plenty of power and table/desktop space.

Numerous people were able to live blog/video stream/twitter the conference, and hundreds if not thousands of additional people were able to participate, as a direct result.

It also helped that the center is centrally located in Chicago and easily accessed via mass transportation and major airports with frequent flights.


Focus Matters

Blogging specifically and social media in general are wide-open topics that could easily lead to a complete lack of focus. Gaspedal did a great job of narrowing down the topic to the successful use of social media in large corporations.

Having that theme, along with complementary but not redundant presentations by speakers who fit the target, made for a compelling value proposition in advance and an interesting and informative conference that was easy to prioritize and mentally organize.


Interaction Matters

It’s all too easy, in this time when each of the presentations is live-streamed or recorded for future distribution, to forget that much of the value of any conference lies in the interactions between attendees, participants and presenters before, during and after the presentations.

This was certainly still the case at BlogWell, though. Even though the event was tightly packed into a short timeframe, gaspedal did a good job of prompting interaction through advance contact. One particularly bright move in that advance communication was a recommended Twitter Hashtag around which people could focus the conversation.

Before the conference started gaspedal had arranged a lunch that contributed to deep interactions. During the conference there were numerous breaks – though short and disciplined – that also allowed for spontaneous brief conversations. After the conference, through communication methods supported or encouraged by gaspedal, several groups arranged for one last offsite networking opportunity.



Event organizers have known for a long time that these elements can make a difference in the success of a conference. BlogWell shows that, as with most challenges, a handful of things done correctly can have a meaningful impact on the outcome.


What do you think?

Did you attend BlogWell? Was your experience meaningfully different than mine? Did I miss something that was a critical factor in the success of the conference? Have you attended another conference that did one of these things much better – or something else that was also critical?

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The Super Bowl Ad Twitter Stream

Monday, February 2nd, 2009

It’s interesting to see the unedited, real-time stream. Here it is in all its unvarnished glory.


The Twitter Stream

The commentary from our “focus group” of 20 watching the game (with a few pointers added in by responding Twittter users). The best way to read this is from the bottom up (it’s in reverse chronological order):

# @stephanie2967 Good point, but makes it all the more striking that it had better response than the scarecrow ad. 8:40 PM Feb 1st from web in reply to stephanie2967

# @KRAPPS I can completely see that. Didn’t respond that way myself because I have a screen, not a plasma/lcd. 8:39 PM Feb 1st from web

# RT @melissa919 we thought “Pepsuber” was a stealth Coke commercial. :-) LOL! 8:38 PM Feb 1st from web

# Only good thing about “Pepsuber” was seeing Richard Dean Anderson’s disgust. :) #superbowlads #superads09 8:36 PM Feb 1st from web

# @KRAPPS Ok, but for you, why? Is it the exclusionary nature? Making those who didn’t buy Vizio feel bad? 8:36 PM Feb 1st from web

# So NBC convinced Pepsi to use a bad SNL skit for one of their ads? “Pepsuber” universally panned here. You? #superbowlads #superads09 8:35 PM Feb 1st from web

# The GE “capturing the wind” ad got much stronger positive reaction from our group than the scarecrow ad. #superbowlads #superads09 8:34 PM Feb 1st from web

# @KRAPPS Awesome! Please expand. I’d love to hear your thoughts. 8:32 PM Feb 1st from web

# @AMcDermott Too bad. I hate to hear about nice people like @mchammer associated with anything tarnished. 8:28 PM Feb 1st from web in reply to AMcDermott

# So now we have a Hulu ad. “Sold out” is meaning less and less. #superbowlads #superads09 8:27 PM Feb 1st from web

# Great catch during tight coverage. Good for the Cards. Need more still, though. #superbowl 8:26 PM Feb 1st from web

# GE ad target has to be industrial executives. No positive reaction here. What did you think? #superbowlads #superads09 8:26 PM Feb 1st from web

# So GE is buying Superbowl time from NBC? Isn’t that known as a shell game? #superbowlads #superads09 8:24 PM Feb 1st from web

# Taco Bell ad – “buy from us and you can move entirely too quickly”? #superbowlads #superads09 8:24 PM Feb 1st from web

# Very clear positioning by Vizio in well-done ad. #superbowlads #superads09 8:23 PM Feb 1st from web

# @melanieyunk No kidding. Should be outsourced cloud computing’s dream application! 8:22 PM Feb 1st from web in reply to melanieyunk

# @ElderCareRN Do you mean Hyundai will lose lots on it or consumers would? I didn’t say it was a good deal, just good, clear positioning. 8:21 PM Feb 1st from web in reply to ElderCareRN

# Kudos to @mchammer for Cash4Gold ad-funny/Good response here-wonder how much gold they have to buy/sell to recoup. #superbowlads #superads09 8:20 PM Feb 1st from web

# Coke play-off on Mean Joe Green got strong positive reaction here. #superbowlads #superads09 8:18 PM Feb 1st from web

# Hyundai Assurance ad VERY smart-strong value proposition, perfect for current economy/climate. #superbowlads #superads09 8:18 PM Feb 1st from web

# Reaction here: Andrew Dice Clay & Joan Rivers on The Apprentice – Must Watch TV. My response-”The Apprentice is still on?” #superbowlads 8:13 PM Feb 1st from web

# @melanieyunk That’s a (sort of) good sign for them – lots of response. Horrible wasted opportunity, though. 8:13 PM Feb 1st from web in reply to melanieyunk (Jack in the Box site was down!!!)

# @tkpleslie LOL! I can hear all of my kids using “fake paws” for years to come. Thanks. You’re right about missing the Twitter opportunity. 8:10 PM Feb 1st from web

# Jack In The Box ad inexplicable. If not to you, please explain it to me. Obviously a teaser. Killed Jack off? #superbowlads #superads09 8:09 PM Feb 1st from web

# Cargill ad very clear, but target market (corporate purchasing managers) must be tiny. Waste or brilliant? #superbowlads #superads09 8:08 PM Feb 1st from web

# @tkpleslie Leslie – nice to see you. Agree that Open Happiness tag line has lots of modern possibilities and tie-ins – depends on execution. 8:05 PM Feb 1st from web

# Coke insect ad response evenly split between “very creative” and “someone’s on drugs”. What did you think? #superbowlads #superads09 8:02 PM Feb 1st from web

# @UkuleleJammin I really appreciate that. Thank you-just my opinions, though. Final decision is always in the sales results. :) #superbowlads 8:01 PM Feb 1st from web

# CareerBuilder ad got very strong positive reaction and had clear value message. Kudos. #superbowlads 7:59 PM Feb 1st from web

# Very good Transformers 2 trailer. So far almost 100% on the movie trailers. #superbowlads 7:58 PM Feb 1st from web

# Good stand by the Cards defense. #superbowl 7:57 PM Feb 1st from web

# @Reverse_Vampyr To give people credit it’s a tough line to manage. You can’t be completely innocuous but you have to be careful about msgs. 7:57 PM Feb 1st from web in reply to Reverse_Vampyr

# That personal foul will definitely not help things for the Cards. #superbowl 7:55 PM Feb 1st from web

# @willyouatme A couple of the commercials before the half were aired in 3D and millions of 3D glasses were distributed free in preparation.:) 7:55 PM Feb 1st from web

# @illuminatedeye @taDtaP Agreed, but at least it’s a product-oriented stated value. Doesn’t have to be unique, just uniquely positioned. 7:52 PM Feb 1st from web

# Are the Cards still wearing their 3D glasses? #superbowl 7:49 PM Feb 1st from web

# @taDtaP Actually I gave high marks to the Bud Light one that talked about drinkability – an actual product differentiation. #superbowlads 7:44 PM Feb 1st from web

# “Race to Witch Mountain” trailer looks good. Is this the 70s flashback #superbowl or what? #superbowlads 7:43 PM Feb 1st from web

# Budweiser Clydesdale Immigrant ad ok on emotion. One audience reaction though “are any of their ads going to be about beer?” #superbowlads 7:42 PM Feb 1st from web

# @Cowhoof Right. The fine print actually said be in the first 100k to submit complete form after each time the commercial airs. 7:40 PM Feb 1st from web

# @Ramona_W I think so. 7:40 PM Feb 1st from web in reply to Ramona_W

# @Ramona_Werst My mistake – 6am-2pm 7:40 PM Feb 1st from web in reply to Ramona_Werst

# Bridgestone Titan moon ad message: buy bridgestone tires and they’ll be stolen? #superbowlads 7:39 PM Feb 1st from web

# Denny’s Free Grand Slam Tuesday 6-2am commercial awesome. Great offer, funny presentment. “Serious breakfast” #superbowlads 7:38 PM Feb 1st from web

# Coke avatar ad did not feel memorable at all. #superbowlads 7:37 PM Feb 1st from web

# Universal form requires name/address/email&has tell-a-friend option-probably very effective lead gen program, but bait/switch? #superbowlads 7:36 PM Feb 1st from web

# Universal Free Ticket ad/campaign very smart, but wonder how many will feel misled. Have to be in first 100k after ad airs #superbowlads 7:35 PM Feb 1st from web

# @archizoo I agree. I think the positive reactions were limited to those who knew the words of the songs-mostly nostalgia. :) #superbowl 7:27 PM Feb 1st from web in reply to archizoo

# Chase ad: we have cool ATMs and you may be able to sucker people out of money. (like we do regularly?) #superbowlads 7:26 PM Feb 1st from web

# Pretty impressive/memorable/clear value proposition Toyota Tundra Mojave ad. #superbowlads 7:21 PM Feb 1st from web

# Positive audience reaction here for the Springsteen set. Younger crowd not crazy about it though. #superbowl 7:20 PM Feb 1st from web

# @brianrooney You must know VERY different roadies than I have. Safety and timeliness were not their top priorities. :) 7:18 PM Feb 1st from web

# No wardrobe malfunctions. So far so good. #superbowl 7:11 PM Feb 1st from web

# Elway a funny Heroes surprise, but so is the number of NBC commercials that are running. Commercials “sold out”-sort of. #superbowlads 7:06 PM Feb 1st from web

# Sprint/Nextel Roadie commercial ok. Surprised they didn’t run something new. Not sure I want to be like a roadie. #superbowlads 7:06 PM Feb 1st from web

# @digiphile We had 3d glasses. One small piece really stood out, not much more did. 7:04 PM Feb 1st from web in reply to digiphile

# @TeacherLori True, and the “code brown” status crass too. Could go either way. 7:04 PM Feb 1st from web in reply to TeacherLori

# SoBe ad did a good job of making the name memorable&evoking a positive reaction from our crowd. If those were only goals, ok. #superbowlads 7:02 PM Feb 1st from web

# Monsters v. Aliens looks good also. I’d have to say so far the movie trailers are winning the ad competition. :) #superbowlads 7:01 PM Feb 1st from web

# @superkev07 Right, but the commercials (think Go Daddy and today, Doritos and Teleflora) are now frequently inappropriate for kids. 6:55 PM Feb 1st from web in reply to superkev07

# @mikeslone It did. Our audience got a little too excited here and I got carried away with them. :) 6:54 PM Feb 1st from web in reply to mikeslone

# Nevermind, the Papa Johns deal was only on a kickoff return, not a 100-yard interception return. Nice job, Steelers. #superbowl 6:53 PM Feb 1st from web

# Papa John’s just spent a whole lot of money unless this flag is on Pittsburgh. @superbowl 6:52 PM Feb 1st from web

# @EstieC Better way to put it. Still not that great a message, IMO. 6:51 PM Feb 1st from web in reply to EstieC

# @Skiorsurf Yeah, ever since Janet Jackson we stopped letting our little kids watch the #superbowl 6:50 PM Feb 1st from web

# So cheetos are good for feeding pigeons? #superbowlads 6:48 PM Feb 1st from web

# Twestival Unstoppable: Live Earth Joins Twitter Fundraiser http://tinyurl.com/btm9fe 6:46 PM Feb 1st from twitterfeed

# Warner dodges a bullet on that one. #superbowl 6:45 PM Feb 1st from web

# @ajinnashville So true, AJ – that was a good combo side- and reinforcing-point for them. 6:44 PM Feb 1st from web in reply to ajinnashville

# Really creepy talking flower. Very clear “don’t sent flowers in a box” message, though. Teleflora. What do you think? #superbowlads 6:43 PM Feb 1st from web

# Don’t really get animation Bud Light commercial. Be mean & fool women? Clear “drinkability” value proposition, though. Ok. #superbowlads 6:41 PM Feb 1st from web

# Good stuff by Adams. #superbowl 6:38 PM Feb 1st from web

# Too bad cards forced to punt. Interesting to see if they’ll be able to return the favor. #superbowl 6:38 PM Feb 1st from web

# Very smart of NBC to promote presence of all ads on hulu.com-wonder if they sold that as perk to advertisers as part of deal? #superbowlads 6:37 PM Feb 1st from web

# Memorable, funny, strong reaction, good value proposition and social reinforcement (>1000 people/day) E-trade – Great!!! #superbowlads 6:36 PM Feb 1st from web

# Hyundai ad breaks rule of not showing competitors’ brands/logos/names. Seems effective, though. #superbowlads 6:35 PM Feb 1st from web

# Based on well-informed input I’m switching the hashtag I’m using to #superbowlads instead of #superads09 Hate to lose the 2 chars, though 6:32 PM Feb 1st from web

# Long-winded way to get there, but clear value prop for Cars.com. What did you think? #superads09 6:24 PM Feb 1st from web

# Very mixed reaction in our audience to the G ad. #superads09 6:23 PM Feb 1st from web

# Great to see the cards come alive. Looks like we have a game now. Fantastic catch! #superbowl 6:21 PM Feb 1st from web

# Clydesdale love affair ad got strong response from the females in our audience, and a “what’s that got to do w/beer” from a male #superads09 6:15 PM Feb 1st from web

# Star Trek trailer looks really promising. #superads09 6:14 PM Feb 1st from web

# Clydesdales can out-fetch dalmations. Um, ok. #superads09 6:12 PM Feb 1st from web

# men can take anything except other diet colas – funny & clear Pepsi Max commercial. #superads09 6:10 PM Feb 1st from web

# Doritos makes your dreams come true-stripping women, stealing money, beating police. Run out of them & you’re dead meat. ??? #superads09 6:09 PM Feb 1st from web

# I hope that was one well-paid female monkey. At least a value prop – more protection than Mobil 1 for Castrol. Ok. #superads09 6:04 PM Feb 1st from web

# Angry eyes on Mrs. Potato Head and the message-Bridgestone tires help you stop when you need to. Well done. #superads09 6:03 PM Feb 1st from web

# @treesearcher Seemed like a one-note joke that might be ok as a small part of a 4-minute monologue on his show, not selling something. 6:01 PM Feb 1st from web in reply to treesearcher

# Don’t get me wrong. I’m pulling for the Cards and will only be disappointed if it isn’t a real game. 131-13 yards-not good so far #superbowl 6:00 PM Feb 1st from web

# What an amazing play by the Steelers. Nice work. #superbowl 5:57 PM Feb 1st from web

# Did I mention someone should tell the Cardinals the game has started? Except for that deflected pass, not much there yet. #superbowl 5:55 PM Feb 1st from web

# @robynmcintyre Absolutely – frequently a good way to fairly safely judge medium/message effectiveness. Not 100% in non-direct mktg, but good 5:54 PM Feb 1st from web

# Pretty funny Conan Obrien Bud Light commercial, but the message I’m remembering is affiliate w/Bud, be embarrased. #superads09 5:52 PM Feb 1st from web

# @Jason_Smuvrd 19 of them are already linked from my site at http://jamesrdickey.com I’ll have many more there by tonight. #superads09 5:49 PM Feb 1st from web in reply to Jason_Smuvrd

# @MommyJenna Haven’t seen 3. You’re right, then, not surprising at all. 5:47 PM Feb 1st from web in reply to MommyJenna

# @BrandiPowers Yes. He’s really good in The Transporter. Hear 2 and 3 not good, but the original is both original and good, as is he. 5:46 PM Feb 1st from web in reply to BrandiPowers

# Pepsi Forever Young commercial okay. Doritos free chips promotion effective and hilarious. #superads09 5:45 PM Feb 1st from web

# Jason Stratham a nice surprise in the Audi ad. Supercharging a different way to go w/economy/fuel costs today. #superads09 5:44 PM Feb 1st from web

# Bud light worth more (a nd more important to peers/superiors) than bonuses and marketing. Nice, funny, value-prop ad. #superads09 5:40 PM Feb 1st from web

# The game has started. Someone needs to tell the Cardinals defense that. #superbowl 5:38 PM Feb 1st from web

# @robynmcintyre Sure did. Ouch! Still wonder if the price (based on total audience) will be worth the result. #superads09 5:36 PM Feb 1st from web in reply to robynmcintyre

# Mea culpa! I year you-millions of women watching. Don’t need to hear from you all. :) Still like to see actual $ impact for Avon.#superads09 5:34 PM Feb 1st from web

# Nice Hyndai ad, but unmemorable. #superads09 5:31 PM Feb 1st from web

# @travelbugs True-but the rate you pay is premised on the entire audience, not a portion – why most ads are mass-market products. #superads09 5:26 PM Feb 1st from web in reply to travelbugs

# Surprised-shocked-to see Avon advertising on the #superbowl. Um, speak to your target? #superads09 5:23 PM Feb 1st from web

# I was skeptical about the idea of a GI Joe movie, but the trailer looks promising. #superads09 5:22 PM Feb 1st from web

# Free 7-day ticket offer pretty bold from Universal. Wonder how many site visits that will drive? #superads09 5:13 PM Feb 1st from web

# Surprised Kay Jewelers didn’t come up with something new. Love Jane Seymour, though. #superads09 5:06 PM Feb 1st from web

# Liked the Sprint ad. Nice value proposition and tie-in to the game. #superads09 5:05 PM Feb 1st from web

# Not emotionally invested, but rooting for the Cardinals today in the #superbowl also rooting for SoBe in #superads09 :) 4:00 PM Feb 1st from web

# Given how much we pay attention to ads today is it possible the $3 million is actually a good deal? #superads09 1:39 PM Feb 1st from txt

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Hashtags – Open Source Grouping

Tuesday, January 20th, 2009

If you’re not using Hashtags, you’re missing out on a significant benefit from Twitter.

What Is A Hashtag?

A Hashtag is simply any word, phrase or abbreviation preceded by a pound sign (#). It’s a way to show you’re talking about a specific topic without using up too many of Twitter’s precious 140 characters.

When Should You Use a Hashtag?

  1. Events. If you follow any reasonably large number of people on Twitter, it is highly likely you have seen #inaug09 in a tweet today. Not suprising, since that is the hashtag being used by most to indicate posts related to today’s U.S. Presidential Inauguration events. Tweets about many other events, such as #BlogWell or the Consumer Electronics Show (#ces) are often tagged with their relevant hashtags also.
  2. Groups. Top Conservatives on Twitter (TopConservativesOnTwitter.org) is an active Twitter group with a sizable membership. Members and others who post tweets related to conservative U.S. political topics often use the #TCOT hashtag to make it easy for others to join the discussion.
  3. Crowd Sourcing. Want to start a discussion and make it easy for others to join? Post a survey/suggestion/question with a hashtag. I did this a few weeks ago around a discussion of the best advertising campaigns (#BestAd). I’ve also just started one on the best SuperBowl ads using (#SbAd).

So I Have A Hashtag, Now What?

Using a hashtag by itself doesn’t do much except tell people you’re trying to speak on a specific topic. The value comes in seeing all the posts with that tag. You do that by going to http://search.twitter.com and entering the hashtag in the search box. Start now. Search for #inaug09 You’ll see the 20 most recent tweets posted using that hashtag.

The variety is amazing, but look at enough and trends will emerge also. It’s like a huge, self-organized, unmoderated focus group, and it can be fascinating and informative.

Start Your Own Hashtag

Creating your own is easy. Think up a topic you believe will catch on with your followers. Thin of a short hashtag (need to save those characters) that will make sense and possibly also catch on. Search to make sure someone else isn’t already using that hashtag for a very different topic. Repeat until you find one that works. Then post your tweet with your tag and set your search and watch the results.

How have you used hashtags?
Did I miss a valuable way to use them?
Which ones have been particularly helpful for you?
Which ones have you tried to start that didn’t get traction?
What concerns do you have about the use or nature of hashtags?
Please share your thoughts.

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Intermediate Twitter Tips

Thursday, January 15th, 2009

In addition to the strong response from the “When to use Twitter’s Block Function” article below, I’ve had a few interactions lately that indicate that some of the things I’ve learned from using Twitter the past few months could be of value to others. To that end I’ve started to compile a brief list of helpful tips that hopefully will make your use of the service more valuable:

  1. Replies – Frequently you’ll receive a reply hours or days after you sent whatever ReplyTomessage prompted that reply. It’s easy to completely forget what you said. The easiest way to check is to click on “in reply to” on their reply. Twitter will then display what prompted their response.
  2. Retweets versus Replies – Some users who mean well will accidentally start a Retweet with their Twitter Reply Settingsacknowledgment of the source. Their message ends up looking like this: “@jamesdickey RT Great news about X”. The problem with that is that if, as I do, most people have their Twitter settings set so that they are not copied on @replies, almost no one saw the message you were trying to spread! So, instead, make sure that anything you want seen by anyone other than @jamesdickey starts instead with any character other than an “@”.
  3. Direct Messages – If you use the Direct Message interface on the Web, you can actually keep typing long past the time when the little counter says 0. You can confidently go Twitter's Direct Message Interfaceuntil it says -115 according to the best information I’ve received (more in rare cases, but not worth using usually). So in a DM you have almost twice the capacity, especially because Twitter won’t even count the handle of the person you’re sending the message against your capacity!

Those are the tips that come to my mind immediately. What have you learned recently that you wish you knew earlier? Please share and help others – and quite probably, me as well. :)

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